Dupe Detective is in open beta — the verified-brand registry is still growing, so some checks won't have an official match yet.

For brands

When a shopper checks a look-alike of your product, show them your store.

Shoppers arrive here already suspicious — they’re holding a listing and asking whether it’s really yours. Claim your product pages and we use them as the benchmark every look-alike is scored against, with your own link shown as the place to buy the real thing.

Become the benchmark

Your official page supplies the ingredient list, claims and packaging we compare copycats to.

Own the buy button

Verified brand links outrank marketplace listings, which we label as unproven sellers.

See the copycats

Your dashboard shows how often people check your brand and what they were shown.

Claim your brand — free

Use an email on the same domain as your product pages and your claim verifies instantly. Anything else we review by hand. We say “verified via brand domain”, never “verified by the brand” — a domain match proves control of that domain, nothing more.

Claiming a whole range? Leave this on “Mixed” — we read each link and set its type for you. Pick one only if every link is the same type.

Paste pages on your own domain — not marketplace listings.

Coming soon — paid

Look-alike monitoring

Claiming your listings stays free, permanently — your official pages are what we benchmark copycats against, so we're not charging you for that. What we're building next is enforcement: an alert the moment a new look-alike of one of your products is checked here, and a dated evidence pack — side-by-side pack shots, ingredient differences, the seller and shipper names — in the format Amazon and TikTok Shop accept for a takedown notice. Monthly or annual, priced per catalogue size.

Paying for it will never change a similarity score or a label. We only ever state what we proved, for every brand, whether they pay us or not.

Claiming is free and revocable — we can remove a claim at any time if the brand asks. Already claimed? Open your dashboard.